The By San Sebastian website is now live. The inspiration for this project was Film Noir. The existing BSB logo is reminiscent of the typography used in films of that era. The shape of the letters reminded us of Alfred Hitchcock’s ‘Psycho’. Below is our favourite stills from the many Film Noir examples we found during the conceptual phase.
And here is our rendition. We used characteristics like outer glows, muddy blacks, film grain and grit, and of coarse the low contrast.
The website lives here.