Raising awareness about their brand was the key purpose of the project. The lookbook showcases the current clothing line that they stock, their family and friends, their local customers and the culture they wish to present. The themes of Coogee Beach (locale) and “Summer” tied everything together.
Posters were created as a supplement to the printed lookbook and were posted around the neighborhood and particular iconic venues such as Melonhead.
There is also a condensed lo-res online version here.