The Good Life created these business cards for sports uniform manufacturer Bigtyme Sportswear. We felt like the concept was a good fit for the client, being the perfect medium to showcase the product samples, novel collateral idea which would help with generating awareness for a reasonably unknown brand, deliver the basketball culture message, have a strong emotional effect on the target consumer and most of all, be a physical metaphor for ‘custom’ and ‘genuine’ (2 key product ideals). Being a basketball head and avid card collector in the past, this was a design concept that we felt strongly about and couldn’t wait to get off our chest. It’s done now and we feel good about it.
Ante created the above artwork this morning for a bit of fun and found that it had already gone viral by afternoon, being posted on many websites, blogs, forums and also finding it’s way into many inboxes. The Good Life can deliver ‘viral campaigns’ even when it’s just for kicks. Some postings include the Daily Telegraph and The Punch.
Our friends at Footage have made a giant step forward in their quest for producing fine pieces under their in-house brand. It is definitely a success in the cut & sew realm. The 4 styles are all made from 100% Japanese cotton and are available now in store at 13C Burton Street Darlinghurst. Send our greetings. Detail pics of the collection after the jump.
I came across some really cheap disposable cameras last week. I ended up buying one to play around with and take some random Holga-type shots. I covered the little flash with some blue transparent plastic hoping that this would take effect in dim lighting. The film speed was 400 ISO. The only other control I had was that it was fixed-focus (obviously). Other than this it was hit-and-hope.
The photos were picked up from the lab yesterday and it was a treat to find that the exposures came out great. We might be able to use this technique in an up-coming project. Film is so soulful.
Our friends at Footage are doing a winter clearout for this week. Get a good deal on one of my favourite denim labels, Earnest Sewn and feed your Vans craving with some good classic solid colours while you’re at it.
Peep the Footage site for more info about their brands.
This is an ode to one of our all-time favourite films. Ever! We love The Life Aquatic with Steve Zissou. Love the Adidas Zissou’s. Love the uniforms. Love the styling. Love the red beanies and thigh holsters. Love the stitched-in ‘Z’ on their sweaters. Love the claymations. Love Bill Murray. Love Cate. Love Wes. Love Klaus the German. Love the Filipino pirates. Love Seu Jorge. Love the Bowie songs in Portugese. Love the soundtrack. Love that Devo track. Love the the dissected set build of the Belafonte. Love the panning choreographed shots. Love The Life Aquatic encyclopaedia set. Love the oil-painted portraits. Love the correspondence stationary. Love the fine details such as the Team Zissou ring. But most of all, love the dry humour, strange characters, bizarre situations, witty dialogue and almost everything in/about the film.
If you have never seen The Life Aquatic, please add it to your to-do list. For us.
Last night we completed stage 1 of the artwork we are doing for Cafe Negro. We are documenting the project here and above on the top menu.
Check out the current photos and follow the developments as we prepare for the second stage…
We have recently updated the AGWA Australia website for Leshack. We put this together more than 2 years ago but we still really love it and it’s still going strong. The memories of the unbelievable traffic crashing the 5GB server on launch day is still fresh in our minds.
New site features a webstore to purchase some AGWA-branded merchandise.
We will be painting the interior of the brand new Cafe Negro on Darling Street in the coming weeks. Stay tuned. The Argentian-inspired cafe is a mere whole in the wall, yet it manages to pull it’s customers with its alternative approach and (most-importantly) great coffee. Pop in and say hi to Sergio.
Copycat Kanye does strikes again. I guess he can’t get enough of The Good Life. He has taken inspiration from our By San Sebastian website for the videoclip of his new single titled ‘Paranoid’. Maybe now we can officially consider ourselves the voice of a generation as well. Click here for our original post back in February.
And this was his bite on our name back in 2007 for his ‘Good Life’ track. How Annoying can this guy get? And T-Pain? Probably more annoying, if that’s even possible!
Here is a link to the Paranoid videoclip if you really wish to see it. We could not bring ourselves to post the actual clip on our blog. We wouldn’t want to inflict that kind of agony on our readers’ ears.
