Geoff McFetridge x Where The Wild Things Are

Charming hand-drawn title sequence by Geoff McFetridge. Nice in still, great in motion. Maurice would surely approve.

Medicom x Where The Wild Things Are

Cool vinyl figures for Where The Wild Things Are. Detail pics after the cut. Buy here.

Opening Ceremony x Where The Wild Things Are

Fun and outstanding artistic execution from our favourite Opening Ceremony. Obviously these are products strictly for the nerdy fan-base. In our case, we are super fans of both partners, which makes for a dreamy collab. Whether you deem this collection wearable or not, it is a creative masterpiece. Heaps of pics after the cut…

Basketball Card Business Cards

The Good Life created these business cards for sports uniform manufacturer Bigtyme Sportswear. We felt like the concept was a good fit for the client, being the perfect medium to showcase the product samples, novel collateral idea which would help with generating awareness for a reasonably unknown brand, deliver the basketball culture message, have a strong emotional effect on the target consumer and most of all, be a physical metaphor for ‘custom’ and ‘genuine’ (2 key product ideals). Being a basketball head and avid card collector in the past, this was a design concept that we felt strongly about and couldn’t wait to get off our chest. It’s done now and we feel good about it.

QVB’s Magical Advertising

The ‘The Magic Lives On’ campaign for the Queen Victoria Building is well under way around Sydney CBD and I’m not sure to what extent the general public have taken notice, but I am a really big fan. PDC Creative are the agency that developed the marketing campaign which I feel is exceptional. Credit when credit is due, and you can always count on us design nerds to appreciate these kinds of little things (plus the fact that I’m a a follower of the renovators, Ipoh, who are named after the little Malaysian city where my dad is from).

From a visual standpoint the photography, styling, typography and design is beautiful. It’s impossible to fault.

But aside from the execution, the whole concept and timing for the campaign is brilliant. For the longest time I have felt that the QVB was an unappreciated, underrated, underused and misunderstood shopping destination. It has not been much more than a bus stop, a meeting spot (near the fountain) or a thoroughfare from Town Hall Station to the commercial centre of Sydney over the years. And because of the redevelopment of Pitt Street Mall coupled with the ‘financial crisis’, the majority of Sydney’s mainstream shoppers are left without a natural go-to-move. It’s about time the QVB took the throne as Sydney’s shopping mecca. It’s got the perfect locality, infrastructure, beautiful architecture, easily-recognised brand, ties to prestige and undeniable charm. It already houses all the big brands, although at the moment it feels more like their spaces are more of a status thing or a mere billboard for George St and York St traffic.

When taking all this into account the finished artwork for the campaign is marked with an A++. It visually communicates all of the messages that the QVB needed to pronounce. The bridge between historical elegance and contemporary classic is made with a dream-like approach. The communication is very strong, yet without the usual clutter and ‘dumb-down’ ellaborations. And above all, everything has been done with a whisper.

Accidentally Viral Artwork

Ante created the above artwork this morning for a bit of fun and found that it had already gone viral by afternoon, being posted on many websites, blogs, forums and also finding it’s way into many inboxes. The Good Life can deliver ‘viral campaigns’ even when it’s just for kicks. Some postings include the Daily Telegraph and The Punch.

Porcelain Cans

iPhone Recession Case

Tough times call for tough cases and that’s where the recession case comes in! Buy from Case-Mate.

More Letterpress Sightings

We still (and probably always will) love the letterpress technique. It doesn’t get much better when it comes to old school printing combined with good typesetting and design. C’mon clients, bite the bullet! References by the American design houses of AIGA, GS Design and Erin Jang. More pics after the cut.

“We should be in charge!”

The truth will soon be revealed! It’s true, The Good Life has some deep dark secrets (in a good way).

This documentary that tells all is Art & Copy. A film by Doug Pray. Can’t wait. The general public will soon pick up on the ‘psychologicals’ that we employ.

New Cafe Negró Art

Second installment of our on-going project at Cafe Negró in Rozelle. Click on the Cafe Negró Feature at the top of our blog for more details.

Hyperize campaign

Advertising campaign for Nike’s Hyperdunk 2.0 model (nicknamed the ‘Hyperize). Features Kevin Durant, Andre Iguodala, Rashard Lewis and Mo Williams. The website lives here.

Why do we love letterpress printing?

Because you can achieve this effect. Obviously expensive. Unquestionably amazing. This is a promotional boxed flashlight by Shine Advertising in USA. Simply beautiful!

Maccas billboard, Denmark

By DDB in Denmark.

Business cards for small hair school

Very nice. Design for the Glammer Education Institute of Hair by Y&R. Proof that good design can take a brand reeeeeally far.